It is through intensive interaction with people who use our products on-site that our brand cultivates their trust and confidence.
In recent weeks, the meets at Beed and Sangli in Maharashtra provided us with an occasion to discuss and demonstrate the attributes of our Rajuri product range. In particular, masons have appreciated the detailed briefing and the information is given about the correct dimensions and recommended usage.
Rajuri Cup 2020: Where Construction Meets Cricket
On our part, the company executives learn about various upcoming sites where work is in progress and the kind of materials that are being used. Personal contact and the flow of information is crucial, hence Rajuri Steel attaches importance to organising Mason Meets, Specifier Interactions, and Dealer Meets for bonding through get-togethers.
A different kind of setting became available recently – the cricket ground, as Rajuri Steel organised a unique event, Rajuri Cup 2020 in mid-January – where the various team members were drawn mainly from construction professionals (architects, contractors) and steel sector (from the trade). Mr. Ritesh Mishra of MAHYCO Seeds inaugurated the tournament.
The game’s popularity, the keen contests, and the cordiality on and off the field made it a memorable event for all the participants, their organisations, and for all of us in Rajuri Steel.
As a product that provides a bonding strength, it is fitting that Rajuri Steel’s initiatives promote social bonding through get-togethers between various teams – technical, commercial, project execution – involved in construction activity. The talents and team spirit also were on display which in turn has a motivating influence.
Rajuri Cup 2020 glimpse:
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Rajuri Steel’s decision to engage directly with end users demonstrates a forward-thinking and holistic approach to growth. Instead of simply pushing products into the market, the brand is looking to cultivate relationships and loyalty.