Save the Girl Child
India is growing dynamically and has witnessed innovation and advancements that have bettered the lives of Indian citizens. But the bias against the girl child still prevails in the country.
Traditions and rituals outline the existence of the Indian girl child. Amidst uproars of gender equality and law enforcement, female infants are still found dumped in the trash, by the dozens, while fetuses continue to be snuffed out in the womb. Every child is special. They bring immense joy into our lives. They make our lives feel complete. Every child, boy or girl, holds the future of our nation. So each time you deny a girl child her rightful life, you are robbing our country of an opportunity to progress.
Rajuri Steels is a company driven by a mission to give India a better tomorrow. Its values, initiatives, and products work towards making this dream a solid reality. As a responsible corporate, the company has introduced numerous programmes to tackle the menace of female infanticide and to spread awareness among the community. Partnering with the company’s distributors across the nation, combined with advertising campaigns, roadshows, seminars, Rajuri Steels had made a small but definite beginning to bring a difference in every girl’s life.
The Save Girl Child campaign gain momentum
Seasoned actors and drama enthusiasts unite to impact audiences with powerful messages on girl infanticide. With active encouragement from Rajuri Steels, this Touring Street Play was able to reach people even in the otherwise remote areas and begin the process of social awakening. The Street Play has performed all over Maharashtra in more than 1500 places.
The Save Girl Child Poster exhibition across Maharashtra
When full-time artists and the general public were invited to design posters on the Save Girl Child campaign, the results amazed everyone. It was heartwarming to see such wholehearted participation and unique expressions on one topic. The shortlisted posters were then exhibited across 26 cities of Maharashtra to wide acclaim by one and all.
